Designing the visual identity for
Cheesecake Bites

Description

The Kiri × Picks Cheesecake Bites project was developed to introduce a new indulgent dessert format that combines the creamy identity of Kiri with the playful and modern positioning of Picks. The objective was to design packaging that highlights the product’s texture, indulgence, and premium dessert experience while remaining aligned with both brands’ visual identities.

The creative direction focused on appetite appeal and product storytelling. The design emphasizes the creamy cheesecake filling and crunchy exterior through clean compositions, close-up product visuals, and a balanced color palette inspired by both brands. Particular attention was given to texture rendering, lighting, and contrast to make the bites look irresistible on shelf and in digital communications.

The result is a modern, vibrant packaging system that clearly communicates indulgence and innovation while strengthening the collaboration between the two brands. The visual language was designed to perform both on physical packaging and marketing materials, ensuring strong visibility in retail and on social media.